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Star Network Ends $1.5 Billion ICC TV Rights Agreement with Zee

 

Star Network Ends $1.5 Billion ICC TV Rights Agreement with Zee

Star Network has officially terminated its $1.5 billion deal with Zee Entertainment for the broadcasting rights of International Cricket Council (ICC) events. This decision comes as a significant shift in the media landscape, impacting the future of cricket broadcasting in India.
zee

The agreement, which was initially set to run until 2023, has been cut short due to undisclosed reasons. The termination raises questions about the future of cricket coverage and the strategies that both Star and Zee will adopt moving forward.This development marks a pivotal moment for both companies, as they navigate the competitive landscape of sports broadcasting. With cricket being one of the most popular sports in India, the implications of this decision are likely to be felt across the industry, affecting viewership and advertising revenues.As the situation unfolds, stakeholders will be keenly observing how this change will influence the distribution of cricket content and the relationships between media companies and sports organizations in the country.

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